The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.
Main lesson of the book: Perception is key to marketing. Before I get into what I learned from this book, these are the 22 laws or concepts you will need to abide by: Leadership, Category, Mind, Perception, Focus, Exclusivity, the Ladder, Duality, the Opposite, Division, Perspective, Line Extension, Sacrifice, Attributes, Candor, Singularity, Unpredictability, Success, Failure,…